About The Program
The ICFAI University offers Bachelor of Business Administration, popularly known as BBA, a 3-year professional undergraduate degree that gives an insight into the basics of business and management. The BBA program nurtures students and equips them with strong foundational skills and knowledge in management. It combines contemporary coursework with practical applications, through which the students will learn to effectively solve complex management problems with a “Think global and Act global” perspective. In the process, students can acquire a high level of knowledge and skills that help them in excelling in the competitive world and thereby contributing to the society. It also prepares students to pursue MBA program in due course.
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Eligibility
- Pass in Class XII (or equivalent), in any discipline with aggregate 45% and above marks.
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Duration
- Three Years (Six Semesters)
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Program Structure
- The BBA program is organized in six semesters in three years. Students are also required to do summer internship program after completion of Year I and Year II respectively. During V and VI semester, students are exposed to elective courses. The actual offering of electives will however, depend on an optimal number of students opting for the same elective.
BBA Program Structure Year I Semester - I Semester - II - English
- Principles of Management
- Micro Economics
- Financial Accounting
- Business Environment
- Introduction to Computers
- Macro Economics
- Cost Accounting
- Business Statistics
- Organizational Behavior
- Business Communication
- Environmental Sciences
Summer Internship Program - I Year II Semester - III Semester - IV - Business Law
- Management Accounting
- Principles of Banking & Insurance
- Marketing Management
- Human Resource Management
- Life Skill Development- Practical
- Company Law
- Research Methodology
- Financial Management
- Production and Operations Management
- Entrepreneurship Development
- Retail Management
Summer Internship Program - II Year III Semester - V Semester - VI - International Business
- Operation Research
- Advertising and Media
- Placement Selection Improvement Programme
- Elective-I
- Elective-I
- Strategic Management
- Sustainable and Ethical Business Practices
- Supply Chain & Logistics Management
- E-Commerce
- Placement Selection Improvement Programme
- Elective-III
- Elective-IV
The program structure is tentative, subject to change (if required)
Elective Courses:
Family Business and Entrepreneurship: Family Business Management and Governance; Business Plan and Project implementation; Innovation, Creativity and Strategies in Entrepreneurship; Entrepreneurial Finance and Tax Strategies. Pharmaceutical Management: Pharmaceutical Logistics and Supply Chain Management; Pharma Sales and Customer Relationship Management; Risk and Quality Management for Pharmaceuticals; Legal and Ethical Aspects of Pharmaceuticals. Agri Business Management: Agri-Business and Co-operative Management; Agricultural and Rural Marketing; Agri Logistics and Supply Chain Management; Agriculture and Food Retailing. Retail Management: Retail Marketing: Retail Branding & Visual Merchandising; Sales & Customer Relationship Management; Information Technology in Retail Management. Human Capital Management: Organization Development and Change Management; Talent Management & Competency Mapping; Labour Law & HR Compliance; International Human Resource Management. Banking & Insurance: Money, Banking & Financial Markets; Information Technology in Banking and Insurance; Laws Governing Banking and Insurance; Claim Settlement of Insurance. Digital Marketing: Digital Marketing and Web Analytics; Search Engine Optimization; Digital and Online advertising; Social Media Marketing.